A Game of Honor 08/04/2011
 Showtime Sports and CBS Sports are teaming up to focus on one of the greatest traditions left in sports. The two companies are set to produce A Game of Honor, a two- hour docu-drama that goes behind the scenes of America's two oldest military academies - The United States Military Academy and The United States Naval Academy as the midshipmen and cadets prepare to serve their country as well as face each other in the annual Army-Navy game. The program will premiere on Dec. 21, just ten days after this year's game. In addition, Showtime will air exclusive content across multiple CBS platforms including a special preview show about the making of the docu-drama on Nov. 23 on Showtime and on CBS Sports on Dec. 3. Online, CBSSports.com will run a 10-episode weekly original web series beginning Oct. 17, leading up to the event Add Comment Leverage is key 07/19/2011
 Leverage is the key word in the sports marketing and sponsorship business. They key to any successful program is how the assets of the property, and the company’s association with it, is leveraged. A good program takes the borrowed interest in the sport or other association the company has and builds on it to create a interest with all the people that interact with the brand. How well this association is leveraged makes the difference in the bottom-line effectiveness of the sponsorship. Breakthrough Brands 06/15/2011
 Brand messages are getting more and more cluttered as both traditional media as well as the online world fragment. As advertisers are continuing seeking new ways to engage their targeted markets, sponsorship remains one of the most tried and true methods for both reach and impact. It reaches the consumer where they are spending their time with a venue they are predisposed to supporting. Additionally, sponsorship allows the company to establish two-way communication engaging their constituencies in a way that often cannot be achieved in either traditional or online media. There is always an audience 05/19/2011
 In an economy where marketers are looking for the biggest return on their investment for dollars spent, sponsorship has proven to be one of the most efficient and impact methods of marketing. Done right, a sponsor can target their desired consumer, capture their attention and establish an impactful two way communication with this audience. Additionally, loyalty can be built as the sponsor is reaching the individual or group through something they are passionate about. NASCAR athletes are most influential 05/11/2011
 Jimmie Johnson, NASCAR’s Sprint Cup Series champion every year since 2006, isn’t particularly charismatic. But he’s great at what he does. He’s also appealing to many fans because he seems to be just like them – the guy next door who just happens to double as the best driver on the NASCAR circuit. That’s among the reasons why Johnson rates as America’s most influential athlete this year. (Read the Yahoo article here)  Sponsor IQ Driving Business and building brands in Sports, Entertainment and Technology Change for the better 05/08/2011
 The one constant in sports and sponsorship marketing is change. In today’s economy, brands are looking for the best way to get their message to prospective clients. As sponsorship has been a proven vehicle for both effective and efficient marketing, the way the medium is utilized is continuing to evolve. At SponsorIQ, we look not only for the best platform for our corporate clients but also work closely with them to determine how they can best leverage their involvement. Football on TV- NBC Hopes for the Best 04/20/2011
 While the NFL and its locked-out players continued court-mandated mediation sessions today in Minneapolis, the league went ahead and released its schedule for the 2011 season and so did NBC for its flagship Sunday Night Football. If the NFL finalizes a new collective bargaining agreement in time, the season will begin Thursday, Sept. 8 on NBC with the New Orleans Saints vs. the Green Bay Packers, the first of 17 games on the network. (Last year's Thursday opener drew 27.5 million viewers, the network's most-watched regular-season primetime NFL game to date.) It takes a Team 04/19/2011
 As we continue to restructure and grow SponsorIQ, I am reminded that in sports as in business of a strong team. Often times, people’s differences push them apart in business and building relationships can be challenging. We are finding the opposite is true at our growing company. With a diversity of backgrounds and perspectives, SponsorIQ is fertile breeding ground for both creative ideas and support for our clients. We are able to provide better, more creative and financially rewarding opportunities because of our diversity. Possible Lockout worries TV 04/14/2011
Networks, especially NBC and ESPN, are already struggling to find attractive programming to replace NFL football if the contract dispute between owners and players forces the league to cancel the 2011-2012 season. Advertisers spend about $3 billion a year to sell their wares on televised football games. Barry Bonds found guilty of Obstruction 04/13/2011
SAN FRANCISCO -- A federal jury convicted Barry Bonds of a single charge of obstruction of justice Wednesday but failed to reach a verdict on the three counts at the heart of allegations that he knowingly used steroids and human growth hormone and lied to a grand jury about it. Following a 12-day trial and almost four full days of deliberation, the jury of eight women and four men could reach a unanimous verdict only on one of the four counts against Bonds. U.S. District Judge Susan Illston declared a mistrial on the others, a messy end to a case that put the slugger -- and baseball itself -- under a cloud of suspicion for more than three years. | AuthorThe Blog is written by Sponsor IQ Founder and Owner, Michael Benson  ArchivesAugust 2011 CategoriesAll |
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